As a company operating in the field of clothing retail, DeFacto started this journey in 2005 to bring a fresh perspective to Turkish fashion and to bring brand new, high quality and original designs to consumers all over the world.

DeFacto is a brand that was born in Turkey and realized its goal of becoming a global brand. DeFacto has adopted innovation as a corporate culture and has created sub-brands for everyone’s needs in this direction. Today, together with DeFacto Baby, DeFacto COOOL, DeFacto Fit, DeFacto STUDIO, DF LIFE, DF Plus sub-brands, DeFacto continues to touch the lives of consumers in more than 100 countries and more than 500 stores.

DeFacto, which is positioned as the founder of the concept of “Accessible Fashion” and the pioneer of innovations, offers a variety of products that will allow the consumer to feel the change, with quality products and accessible prices, together with its experienced and innovative design team, which has a place in the wardrobe of individuals from all walks of life; continues to work with all its strength to make this mission sustainable.

DALYDRESS IS A FASHION BRAND, FOUNDED IN 1996 WITH A VISION OF CREATING A UNIQUE COMBINATION OF FASHION, LIFESTYLE AND EXPERIENCE

THE BRAND WAS ORIGINALLY AIMED AT MEN’S FASHION WITH A RICH HERITAGE IN SHIRT-PRODUCTION AND TAILORING. STARTING IN THE YEAR 2000, WOMEN’S FASHION WAS LAUNCHED WITH A FULL COLLECTION OF ELEGANT AND URBAN STYLES. DALYDRESS CONSISTS OF SEVERAL LINES: WOMEN’S WEAR, MENSWEAR, WOMEN’S AND MEN’S ACCESSORIES. ALL PRODUCTS ARE CRAFTED AND TAILORED WITH THE HIGHEST QUALITY OF MATERIALS WITH INNOVATIVE COMBINATIONS OF TEXTURES, COLORS AND STYLES.