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Baraka Group has paved the way for luxury optics and fashion eyewear in Egypt. The company’s solid local presence has and continues to lead the market in unparalleled brand positioning and unyielding industry credibility. Admittedly, Baraka Group has developed a wide-reaching distribution network with multiple stores covering all critical areas in Egypt. With a strong and well balanced brand portfolio, the extensive range of products available at the Baraka and Bareeq [sister company] stores include some of today’s trendiest designer labels.
It all began in the early eighties when Baraka Group established its first branch situated in El Korba. Identifying itself as a cozy boutique with a consumer strategy of treating its customers like personal friends, the store could not avoid becoming an immediate hit. Staffed with highly-trained, licensed opticians that provide the clientele with the highest standard of customer service and consultation for eyewear and lenses, Baraka also became the go-to outlet for the finicky buyers whose requests could not be met by the average optician.