Miniso

MINISO was jointly founded by Miyake Jyunya, the Japanese chief designer, and Ye Guofu, the young Chinese entrepreneur. MINISO advocates a fashionable and relaxed lifestyle and directs a superior products consumption pattern.

MINISO pursues a “simple, natural and quality” life philosophy and a brand proposition of “simplicity and going back to the essence”.

MINISO has been expanding globally since its establishment in 2013. It has opened more than 2,100 stores around the world and dedicates itself to providing customers with quality, creative and low-price products.

MINISO always persists in selecting fine materials from all over the world. Over 80% of the brand’s product designs originated from Japan, Korea, Singapore, Malaysia, China and other countries.

Consequently, MINISO also creates a new business style, which combines fashion and leisure together, becoming a main force in the department stores and shopping centers. Realizing its advocacy of “fast fashion” towards quality life, the brand focuses on building a brand new recreational shopping atmosphere so that customers can experience a happy, fashionable and sound lifestyle in MINISO.