ALEF’s mission is to create highly knowledgeable, intellectual, and well-read Arab communities throughout the world by developing a clearer understanding of customer needs and by providing customers with a combination of knowledge-propagating media.

ALEF aims at creating the biggest online store, providing a professional service that allows customers to go through the books and to buy easily from our online store.

Our Values

ALEF provides a variety of book categories and unique packages that appeal to different customers’ preferences, ALEF manages to serve different tastes of readers and to give them personalized service.

One of ALEF’s main targets is encouraging more and more people to read. ALEF aims at encouraging people to build an eternal friendship with books. Our team has categorized a number of books —101 READING— for beginners who are not quite familiar with certain topics. The process of categorization is based on addressing our clients’ various tastes and needs in different fields. In addition, the recommended books are engaging and easy to read.